Satski Gamble - Founder of The Japanese Cupcake Academy

Satski Gamble - Founder of the Japanese Cupcake Academy

Satski Gamble - Founder of the Japanese Cupcake Academy

Satski Gamble is from Ibaraki, near Tokyo in Japan, she left to study at Long Island UniversityStony Brook University in NY after feeling that the status of women in rural Japan was too oppressed for her. Since her studies she has held jobs as a Henna Artist, a cupcake decorator, a keyboard player in a punk band, a translator and now she is the owner of the Japanese Cupcake Academy. I spoke with her to see how she managed to come, in a way, full circle.

AL: Hello Satski! So tell me what your first job was? Did you have a job at home in Japan?

SG: No, so when I was growing up women didn’t work so much, they were really meant to stay at home and be good housewives rather than work. It’s part of the reason why I left Japan. The women were just so oppressed and I was just curious about what else there was. I actually bought this book that had a bunch of American universities in – we didn’t have internet - and I just chose one which I knew was in a place that had seasons, I like the seasons so California didn’t appeal to me. My parents let me go on the condition that I would come back after graduation and weren’t happy but they were like “Go get a good a job in Japan and then come back and find a nice husband.”

AL: But you didn’t go back and instead you moved into Greenwich Village yes?

SG: Yea, I used to go to NYC every weekend and I was totally fascinated by it, so by the time I graduated, all I want to do is move to Manhattan, definitely not going back to Japan! I was in Long Island, it was really easy to get to Manhattan so when I finished I was just like well I don’t want to go back, so I decided to try and find work in New York.  Obviously my parents weren’t happy at all, they didn’t speak to me for a while because they just didn’t know what I was doing. 

AL: What did you end up doing in New York then?

SG: Well I started doing Henna on the street for people, I learnt this art while travelling Morocco and also I had quite a steady hand so it was easy for me to do, so I just hustled. I did it for about a month making probably around $100 dollars a day, until I saw an ad in a free newspaper Greenwich’s “ Village Voice” that was asking for Henna Artists, I applied to the job and the next day I suddenly get this call being like “We have a client who needs some Henna done, here are all the passwords you need to get into her Penthouse.”. I went into this penthouse after putting in so many passcodes and passwords, and then I arrived and it was Brooke Shields. It was crazy, I was on the street hustling one day and then I’m in Brooke Shields penthouse.  

AL: That’s quite funny, you were quite lucky there, because I assume you were an unlicensed vendor on the street, and then you have this new job where you are in Brooke Shields penthouse. Did you never get caught on the street?

SG: I was lucky, I never did get caught, I could have so easily.

 AL: Did you end up doing the henna full-time then? It must have been okay money?

SG: I didn’t, it was okay money, but it was only really an evening thing so I wanted a day job. I knew this bakery near me that every time I walked by smelt so good, so I went in and asked them if they would hire me. They needed cupcake decorators and the henna already meant I did have a steady hand that was good with design so I knew I could do it easily. They hired me that day.

AL: Now, the bakery is quite a famous bakery now isn’t it?

SG: Yes, so one day I’m at work and the manager says do you want to design this pink cupcake for these TV stars who were filming outside. I was broke and didn’t have cable, so I had no idea who these people were, but I said yes. It turns out that, the show was called Sex and the City, and I was designing cupcakes for Carrie Bradshaw. I didn’t realise how big a deal it was until a few days later when I got to work and there was this queue for blocks lined up outside the bakery – everyone was there to have a pink cupcake. That day was wild, it was honestly like a riot these people were banging on the windows saying “We want cupcakes!”. I remember we only made pink cupcakes that day, and we had to close midway through to catch-up. 

AL: It must have been pretty hectic from then on, did it make you want to do more cupcakes?

SG: Well I didn’t mind doing the cupcakes, but at the time I was also in a punk band that started doing pretty well in New York. It was around the time of LCD Soundsystem and The Strokes, so the scene was doing really well. We actually toured around America and The Strokes opened for us. We wanted to get signed, but we then got this offer from a record label in London asking us if we wanted to come over. We googled them and they looked legit so we thought why not.

AL: It sounds like you loved New York though, so you must have been sad to leave?

SG: Well, living in New York could be a gift or curse.  you get to party in New York, but everyone kind of keeps the same job but gets older. It was so common to walk into stores and to see 60 year olds who had, had that job for decades because you can easily get stuck in the bubble. I didn’t want to be a 60 year old cake decorator so it was time to try something new. It was `now or never` moment for me. `We were being recognised on the street now, but the lead singer of my band really believed she was going to be so famous, so she thought this was our break. 

AL: So you moved to London with your band, which area did you move to?

SG: Just my lead singer actually, it was only really her and I. She was crazy, very ambitious, but people didn’t like working with her. We didn’t have a place to stay so we would just ask people after our gigs if we could come and crash with them. It was pretty wild thinking back now, but it was easy, and I quite liked talking to people about what they did.

AL: Was your bandmate okay with this?

SG: She liked talking about herself, and the fans would listen so it worked for her.

AL: How long did you couch-surf for?

SG: About six months, at one point we crashed in a graveyard, that was weird and again pretty crazy thinking back to it. Eventually though we found out that the label didn’t want to sign us, instead they were going to sign The Editors.  

AL: What did you do then?

SG: I literally knew nobody in London at this point, and we had raised money back in NY to help us get over here to London, so we couldn’t go back. I started giving out Doilys to people on the bus to see if I could basically find friends. It was hard because the English obviously aren’t the most open, and back then they really were pretty quiet and not very friendly. I think they thought who is this crazy Japanese girl trying to sell me stuff when really all I was trying to do was find was some friends.

AL: Is a Doily one of those contact cards?

SG: Yes. It’s like a little business card which people use to always give out.

AL: Okay, I can imagine people must have been a little wary of you. I think even now if I saw someone at the bus stop giving out cards people would keep their heads down, not the friendliest but its usually just the British not wanting the awkwardness of “No” , or “Yes let me take all your flyers and secretly dump them in approximately 30 seconds.”. You clearly found friends eventually though – was it via doily?

SG: No, it was pretty scary giving out the doilys. Eventually however I bumped into this girl who I knew from New York. She had worked for American Vogue and knew my band from there – she had just been moved to British vogue when she bumped into me. She recognised me and invited me to this art exhibition at The Serpentine Gallery. I ended up sitting next to my husband. I gave him a doily and told him to call, he did, and we eventually got married.

AL: That’s a fantastic love story, at least one of you doilys clearly worked! Were you still in the band that whole time then? Were you even still trying to get signed?

SG: I was and we were. We kept going, my bandmate was still convinced she was going to be famous, but we weren’t getting too many gigs so I got a job as a Translator in the City. It was a good job that paid well, but I was made redundant one day.I walked out from my bandmate after I met my husband actually. I had enough…I wanted less drama in my life. Chasing your dream was priceless but at that point I was 32 and That was the time to give up.  I got a super square banking job in the city and worked really hard but I was made redundant after a while.

AL: At this point had you moved out of London?

SG: We had, and now it looked like I was just going to be a suburban housewife, which like in Japan, I didn’t want to be. Cupcakes were now huge in the UK, it had taken a few years for people to catch on over here, but now people loved them so I thought I would do a Cupcake recipe book. I did it, but I still felt like “Oh, this is it.”. I had one child at this point but I still wanted  to do more, so we decided to move to Japan for a few years.

AL: What happened in Japan then?

SG: In Japan you can turn a skill into a sort of graded system with levels, and you can call it ‘X’ method. People do these and it’s sort of a thing where people collect these skills and methods. 

AL: Is it like yoga were they have Iyengar Yoga for instance?

SG: Kind of I think. An example is like the Ikebana flower arranging method, it’s trained in levels. I decided to do this with my cupcake & icing method. I wanted to teach Japanese housewives to take responsibility, so when we moved back to England after a few years I started delegating a lot of the work to see If I could help build individual confidence. Japanese women are so humble, so I really have to push them. I now work with agencies who call every so often and see if I have someone who can ice some cupcakes in a department store for example. I make sure I choose someone who might have kids so I can help them get out of the house. It’s exciting for them to do, and confidence building.

AL: It’s really interesting how you kind of came full circle. You didn’t want to be a Japanese housewife but here you are working with them now. Are you going to grow the business? Is there a way you could help more?

SG: I think now it’s good, I will see how it goes though. People always say I should do a shop, but I don’t want to have the pressure of running a shop – maybe if I find a good partner I would.

AL: It’s incredible how you have hustled so much, I think now, in all honesty, if someone did a lot of what you have done people might roll their eyes a little and question what you are doing - would you have any advice for similar hustlers?

SG: Be charming. You really need to win people over, my bandmate really didn’t have that and I think that’s why she hasn’t been as successful as she might have been.

AL: But how do you keep the charm whilst you are struggling so much? Charm can be hard to develop, even more so when you are under such pressure.

SG: Well, being in NYC and in music business etc., I have seen a lot of Diva behaviours which taught me to be complete opposite of that. If you treat others unkindly, you will be treated the same way and if you are kind to others, they will like you!  It’s so simple and also it boosts your confidence.

AL: Thank you Satski, a pretty amazing series of jobs to hear about.   

**This interview has been paraphrased in order to condense it**

Being A Bike Courier in London

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Shaf Hussain, who is 24 years old, has been a courier with Deliveroo, Uber, City Sprint and Rush. Now, for the last year, he has worked for Pedals Delivery and for himself as a freelance Bug Bounty Hunter. I spoke to him to see what being a bike courier at Pedals is all about.


JF - So Shaf what is your normal day like?

SH - For me it depends on what bug jobs I have, but I usually start around 8am or 9am. I might have some reoccurring jobs with Pedals, or I might have picked up some jobs from the Pedals website the day before. I probably do these in the morning and afternoon and then I might go to work on some bug bounty projects.


JF - What happens if the weather is terrible?

SH – You still cycle. I’ve cycled far in the rain sometimes, because it is raining so people might want more deliveries. You might get soaked, but I’ve got a good jacket.


JF – How far is far?

SH – I’ve cycled to Croydon before, I’ve cycled to Bermondsey, I’ve actually done those a few times for the same people.


JF – How do you know what route to take? Surely there are a million routes you can take? Especially is you have multiple deliveries?

SH – Pedals are really good, they give you the exact route you should probably take. I’ve cycled long enough to know how to get to most placed, but it can be hard to find the exact house/building/flat. Pedals are really good at directing you to the exact door, some courier companies can be pretty bad at that. You would spend ages wondering around looking for a company.

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JF – So you like working for Pedals?

SH – I’ve worked for people like Deliveroo, Uber and Rush, and Pedals is definitely the best. They really care about their cyclists. They also allow us to take a few breaks, you can easily call them if you have a problem, and they just care about us.  


JF – You didn’t take breaks at other companies?

SH – You did, but they were pretty short breaks. Working as a courier in central London is busy, and all couriers have an expected time frame, but some are pretty crazy, I knew one guy who worked for a big courier company and he got fired because it was a little slower than everyone else. He had just started so he wasn’t as fit as everyone else, but they got rid of him. It’s tough because most people have other gigs as well as being a courier so a break can be good to check in on them. And you are also cycling far and pretty fast so a break is nice.


JF – Have you learnt a lot by being a courier?

SH - You learn a lot about yourself. When I first started I thought I was fit, but I realised I was actually really unfit and really slow. Now it takes me 30 minutes to get from Farringdon to Fulham, but before it took me an hour, hour and a half. You also learn all the roads and lights in London. I know which route is the quickest and easiest, and which lights are the longest.


JF – Have you met any interesting companies?

SH - I’ve met loads of companies who I never knew about. It’s good because It is helping me understand companies and who is who. It’s useful if you want to setup a business! It’s good research.


JF – Would you have any advice for people who were thinking about being couriers?

SH – Enjoy it and have fun. Maybe also start with companies like Deliveroo or Uber, they may not pay as well or be a community like Pedals is, but you need to build up your road knowledge and fitness. It’s difficult, you do need to be really fit, especially if you go somewhere like the hills in Balham – one minute you are at the top, the next you have to cycle up a massive hill again. You also have to be alert! People, especially people with pets, don’t look or think about you when crossing the road.

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JF – I don’t cycle too much, but cycling in London is really hard, drivers and people don’t always look for you, and if they do I think they assume you are just a bike so they can squeeze past you - do you struggle with this? Does it put you off being a bike courier?

SH – You just have to watch out for everything and everyone. Cars always scrape up against you, and then they get annoyed if you somehow scratch their car. I try and watch out but sometimes it happens. It doesn’t bother me really because I like to be out and about, I’m not good at sitting at a desk, I am setting up my own business though, so I will stop one day. For now though Pedals makes it really easy and it fits with my other jobs. There are some people who make it their career. There is this one guy who has been a bike courier for 20 years. I’m not sure I could do that, but he loves it and it works for him.


JF – And, final question, what is the craziest and/or weirdest thing you have delivered?

SH – It’s not as crazy as some, but Pub Quizzes. I always thought pubs made their own quizzes until I had to deliver a punch of quizzes to different pubs. It think though the craziest things one of the couriers at Pedals has done is cycled with a sofa on the front of her bike.


JF – A sofa?! Not sure I could do that somehow. Thank you Shaf! Happy cycling.


This interview has been paraphrased in order for it to be shortened.

Top Tips to Help You Master That Interview

Interviews are one of those obstacles in life you would rather not do, however they are a necessary evil, so we have collated some of the top tips from the likes of Harvard Business Review and Forbes to help you master them:


  1. Research The Company and Think About Questions
    An interviewer won’t expect you to know everything, but they do assume you know what the company actually does. It’s one thing to know that Babylon Health is a Health focused company, another to know it connects patients and GP’s via an app.

  2. Record Yourself
    Practice talking about yourself, and record yourself so you can listen back. This usually makes anyone’s skin crawl, but listening to your tone, volume, breathing and what you actually say can tell you a lot. You might think you sound convincing but shallow breathing due to nerves might be making you sound quiet and slightly distorted. You might also realise you frame everything in a negative way e.g. ”If you don’t do xyz it can really affect profit.”, instead try flipping this and saying “I did xyz to maintain and/or increase profit.”

  3. Talk To Yourself In The Mirror
    Looking at yourself as you speak might be equally as disturbing as recording yourself, but watch how you convey your message when you are speaking. It might be that when you are nervous you use your hands to express absolutely everything you say. Expression is good but too much movement might distract interviewers from what you are saying. This is also a good time to practice those question’s you are dreading. Practice answering these and practice what body language you use.

  4. Practice Being Superman
    Now if you watch, or have watched, Grey’s Anatomy you will know that in one episode (in Season 11 no less) Amelia Shepherd holds a Superman pose prior to a big surgery. She stands with her chest up and out, her chin up, her hands on her hips and her feet hip distance apart. We are happy to confirm that this actually does have benefits, and those who practice high-power posing, as it is known, are more likely to secure a job. If you don’t believe us check out the study by Harvard.

  5. Bring A Folder With Your CV, A Pen And Paper
    There is a two-fold advantage to this. The respective company already have your CV but that doesn’t mean the interviewer hasn’t misplaced, lost or forgotten to print off your CV. It happens, so if you happen to have a few copies of your CV on hand it not only might help them, but it also shows any interviewers that you are prepared. It also means you can take a last minute glance at your CV prior to the interview if you need a refresh on what specifics they might ask.

The Interview

  1. Treat Everyone On The Way In With Respect
    We hope that you are already pleasant to everyone, but some people can get snappy when they are nervous so it’s worthwhile mentioning that you should treat everyone in the office with respect. People often forget that an office is a community, you might not care about what the random person by the photocopier on the way in has to say, but she or he might hold a lot of sway in the office for one reason or another, so show respect and kindness to everyone. This always pays forward in one way or another.

  2. Crack Out Your Super Man
    If you have been practicing your power posing it’s time to practice again. Find a moment in a quiet space (e.g. the bathroom), where you can hold your pose. If you have practiced it, it will build your confidence and ground you.

  3. Firm Handshake, You Aren’t A Noodle
    I don’t know anyone who likes a weak handshake. It will make people remember you for the wrong reason, so when you go to introduce yourself give a firm shake, not bone-crushing firm, but firm enough for them to know that you are there and you believe in yourself.

  4. Remember Names
    You likely have quite a few thoughts running through your brain at this point, such as “My hand isn’t a noodle.” but if you can, take a moment to repeat any interviewers names a few times in your head. Remembering their names means you can use their names either after the interview (see Post-Interview) or throughout the interview if it is appropriate to do so. And by appropriate we don’t mean talking to Karen the interviewer like she is your mum’s next door neighbour who comes over for a chin-wag.

  5. Eye Contact
    Most individuals make some form of eye contact, but if you are nervous you might find you slip into a habit of not making eye-contact with your interviewer(s). Make sure you look up and at them every so often when you are speaking, especially if there are multiple interviewers and you are directing your response to one particular interviewer who asked the question. You might feel like your eyes give you away but it’s better to show nerves than to come across as someone who uses avoidance to tackle their nerves.

  6. Smile
    Old but gold - smile at your interviewer. A smile really does make an impression, and it needn’t be a massive over the top, in your face smile, it can just be a small smile which just shows that you are somewhat happy to be where you are.

  7. Embrace The Nerves
    Your palms are sweating, your chest is tight and your stomach is turning - you must be nervous right? Have you ever noticed that you get the same symptoms when you are excited? We usually assume that such symptoms mean we are nervous and as such we can start a spiral of negative self-talk e.g. “I will be doomed because all I can think of is my stomach flipping.”. Instead of letting your body take the reins think of such symptoms as your body pre-empting, not necessarily for anything dangerous, but pre-empting the need for a little more cognitive power and the need to be more alert, that is it. And even if during the interview your hands are shaky and your palms sweaty don’t condemn yourself, let yourself be nervous, steady your breathing, and think about your superman pose.

  8. Be A STAR
    When you are talking about yourself and giving examples and stories of how you solved certain problems, think about the following structure that Kenneth Johnson provides:
    Situation - What was the situation that needed attention?
    Task - What task did the situation create?
    Action - How did you act on said task?
    Result - What was the outcome of your action?
    It’s good to be relaxed and talk naturally, but by keeping STAR in mind it will help you give some structure to your answers.

  9. Ask questions, it’s your interview too
    If you either thought of questions during your pre-interview research, or if one or two cropped up during the interview, now is the time to ask them. It’s your interview too, so look at it as a chance to find out if you really do like the company. It’s worthwhile noting here that the reason for asking matters. If you are asking how many holiday days you get or what their policy is for leaving early, unless you have a legitimate reason such as “I need to pick up my daughter from school” or similar, it could imply to the company that you won’t care about the role.

  10. End On A High
    As you say your goodbyes be sure to thank them and if you enjoyed the interview say so. It’s always nice to hear “Thank you for your time, I really enjoyed meeting you all.”


  1. Send A Thank You
    That late afternoon or evening, depending on when your interview was, be sure to send a thank you email to your point of contact at the company, even if it wasn’t them who interviewed you. A simple thank you mentioning how nice it was to meet xyz (do you remember their names?!), can go a long way to creating lasting impression of you.

  2. Follow-Up
    If a few days have passed and the company haven’t got back to you and they said they would, it‘s worthwhile sending an email following-up. Avoid asking them “When will I hear?” but rather say how you are looking forward to hearing any response they may have.